Our People
Alberto Cerqueira Lima
President
Copernicus Brasil
Rua do Rocio, 220 - Conj. 32 - 3º andar
Edifício Atrium I
CEP: 04552-903 - Vila Olímpia
São Paulo, SP Brasil
Phone: 011-55 11-2169-7272
Fax: 011-55 11-2169-7273
acerqueira@copernicusmarketing.com.br
Alberto Cerqueira Lima—known affectionately as "Cerqueira" around the halls of Copernicus and client companies alike —heads up Copernicus Brasil and has been championing the expansion of that business for nearly a decade. He brings more than 30 years of marketing experience to client engagements with some of the leading firms in Brazil, helping them translate research into action and improved performance.
For 20 years, he worked at Companhia Cervejaria Brahma, at the time one of the two top brewers in the country. He rose through the ranks to the position of marketing director when he met the principals of Copernicus during a consulting engagement the firm did for Brahma. He was so impressed with the work the firm did and convinced of the potential to help other firms with serious marketing issues, he approached Copernicus about opening an office in his home city of São Paulo.
Since 1999, he has pursued new business in a variety of industries and opened a branch office in Rio de Janeiro as client relationships have grown in that area of the country.
He regularly gives speeches at major conferences in Brasil and contributes articles to business and marketing publications. Visit the Copernicus Brasil newsroom for a complete list of articles.
Cerqueira holds a Bachelor Degree in Engineering from the University of Brazil, a Master's Degree in Sciences from the Technological Institute of Aeronautics, and has continued his marketing education through extension courses at Columbia University.
Cerqueira has several areas of expertise including:
- Market segmentation and targeting
- Positioning
- Advertising and Media
- Pricing>
- New product marketing research and strategy
- Marketing Performance Evaluation
He has experience working with clients in industries such as:
- Banking
- Telecommunications
- Beverages
- Transportation
- Consumer Packaged Goods
- Consumer and Business Services
- Retail
- Quick Service Restaurants
- Construction
For Media and Speaking Inquiries:
If you have a media inquiry or would like more information about having Alberto Cerqueira Lima serve as a speaker or guest lecturer at an upcoming event, please contact Ami Bowen at (617) 449-4179 or send an email to ami.bowen@copernicusmarketing.com.