News & Announcements
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FOR IMMEDIATE RELEASE Alec
Kotopoulos Former Bank of America Executive Joins Copernicus to Challenge
Marketing's Status Quo in the Financial Services Industry August 1, 2005 (Waltham, MA)—Alec Kotopoulos, formerly Senior Vice President-Head of Retail Bank Market Research, Competitive Intelligence & Database Analytics, at Bank of America in Charlotte, North Carolina, has joined Copernicus Marketing Consulting and Research determined to help financial services companies achieve exceptional topline growth and make more profitable marketing decisions. "Financial services as an industry has heightened its focus on marketing and sales effectiveness out of necessity—there's continuous consolidation and keen competition—all within a maturing industry dynamic," explains Kotopoulos. "They know they need to grow relationships with customers and partners, find profitable organic business opportunities and, very importantly, better differentiate their brands. However, many firms have been disappointed with the performance of their programs at achieving these objectives." Kotopoulos found a good fit for his thinking at Copernicus, a firm guided by the principle that marketing—not finance or operations—is the center of the business solar system. The "McKinsey of Marketing Consulting," Copernicus has pioneered the application of science to marketing decision-making, working with blue-chip companies across a variety of industries, including banks, insurance firms, and mutual fund and brokerage companies. At Copernicus, Kotopoulos will serve as Senior Vice President - Partner, Financial Services, and work out of the firm's Waltham, Massachusetts office. He has almost two decades of successfully helping senior marketing, product, service and sales executives apply strategic research solutions to tough business problems. In addition to Bank of America, Kotopoulos also held senior marketing management positions at John Hancock Financial and Fidelity Investments. Contact: For more information about Copernicus, visit www.copernicusmarketing.com. |