News & Announcements
FOR IMMEDIATE RELEASE
Counterintuitive Marketing Named One of Top Five Books in Marketing By the American Marketing Association Foundation
Book by Clancy and Krieg Named a Finalist for the 2003 Berry-American Marketing Association Book Prize for Best Book in Marketing
September 24, 2003 (Newton, MA)—The American Marketing Association Foundation (AMAF), the non-profit arm of the American Marketing Association (AMA), named Counterintuitive Marketing: Achieve Great Results Using Uncommon Sensewritten by Copernicus founders Kevin J. Clancy and Peter C. Krieg a finalist for the the 2003 Berry-American Marketing Association (AMA) Book Prize for the best book in marketing. Established by noted author and distinguished professor Leonard L. Berry, the Berry-AMA Book Prize recognizes the top five marketing works which present innovative ideas and greatly impact the practice of marketing and related fields.
"The Berry-AMA Book Prize was established to give visibility and recognition to outstanding books in the field of marketing. A good book can have such a powerful influence on the development of our profession. I just felt we needed a tangible way to convey the valuable role of books in marketing," explained Berry, who considers the Berry-AMA Book Prize equivalent in prestige and notoriety to a National Book Award. Berry is currently Distinguished Professor of Marketing and M.B. Zale Chair in retailing and Marketing Leadership in the Lowry Mays College of Business at Texas A&M University.
"We're honored to be selected as a finalist for the Berry-AMA Book Prize," said Kevin Clancy, chairman and CEO of Copernicus. "We're very proud of the impact Counterintuitive Marketing has had on companies looking to improve marketing programs. We hope the Berry-AMA Book Prize encourages more marketers to seek out the important and practical knowledge found in books that can help them grow their businesses."
The AMAF named Will & Vision: How Latecomers Grow to Dominate Markets (McGraw-Hill College Division) by Gerard J. Tellis and Peter N. Golder, as the 2003 Berry-AMA Prize winner. Along with Counterinutuitive Marketing, the other runners-up to the prize were:
- Convergence Marketing: Strategies for Reaching the New Hybrid Customer, by Yoram Wind and Vijay Mahajan with Robert E. Gunther
- Loyalty Rules! How Leaders Build Lasting Relationships in the Digital Age, by Frederick F. Reichheld
- The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything, by Fred Crawford and Ryan Matthews
All five books are available for purchase through the AMA's website at: www.marketingpower.com/amabookstore and discounts are available for AMA members.
The Selection Process
The selection process has two phases. First, a six-member screening panel selects the finalists. The members of this year's screening panel included Jack Covert (800CEOREAD), George Day (Wharton School, University of Pennsylvania); Erik Gordon (Warrington College of Business, University of Florida); Jack Hollfelder (AMA Group Publisher); Phil Kotler (Kellogg School of Management, Northwestern University); and Sybil F. Stershic (Quality Service Marketing).
Next, a panel of current and past members of the executive board of the Marketing Science Institute (MSI), a not-for-profit institute that acts as a bridge between business and academia, serves as the Prize's selection committee and chooses the winner. Members of the selection committee included Jim Figura (Colgate Palmolive Company); Don Lehmann (Columbia University); Leigh McAlister (University of Texas at Austin, and MSI); Paul Root (MSI); and Gordon Wyner (Millward Brown).
Exceptional marketing books that have set the standard for excellence and that were published within the previous three years (copyright 2000, 2001 or 2002) were eligible for consideration to receive the 2003 Berry-AMA Book Prize.