Business to Business Marketing

Business to Business Marketing: Becoming Truly Customer-Centric

Business to business marketing took on a whole new meaning at the end of the twentieth century. As the economy became more service-based and more companies targeting both consumers and businesses emerged, the emphasis of business to business marketing shifted from generating transactions to cultivating relationships.

As we move into the twenty-first century, this new focus on the customer requires increased levels of information about buyer needs, preferences, and pains. Yet most business to business marketers have very little hard data. They rely on assumptions—what we call marketing mythology—judgment, and sales force anecdotes about what their customers want to make critical marketing decisions. As a result, more than 80 percent of today's business to business marketing programs fail to achieve sales and profit objectives.

Companies simply cannot afford this high rate of failure among business to business marketing programs. The tools and technologies currently exist to dramatically improve a company's business to business marketing programs—all that's required is the will to use them.

Our Business to Business Marketing Consulting Services

Copernicus marketing consultants are experts in business to business marketing consulting. We take a scientific approach to marketing, balancing judgment and creativity with rigorous analysis of unimpeachable data. Our business to business marketing consulting services fall into five practice areas:

Our services employ cutting-edge research techniques and mathematical modeling to discover the strategy that will provide the highest return-on-investment given budget constraints.

Our Business to Business Marketing Clients

Copernicus has worked with many of the world's leading business to business marketing companies in a variety of industries to develop and execute a successful strategy. Our clients include companies in the following industries:

As you can see, our consulting clients cover a vast array of industries. With our expertise in business to business marketing we will be able to develop a strategy that will transform your business.

Click here to read a business to business marketing consulting case study or a hybrid consumer and business to business marketing consulting case study of our work.