Consumer Marketing
Consumer Marketing: Times Have Changed
Consumer marketing isn't as easy as it was back in the days of mass marketing. Declining regulation, better transportation, and instant global communication have eliminated the natural barriers to consumer product and service proliferation. Customer preference and loyalty to a brand is no longer guaranteed by a consumer's location.
Nevertheless, many companies continue to rely on practices and assumptions of a time long gone by to make critical consumer marketing decisions. Our research in consumer marketing practices over the past decade has found an astounding 84 percent of today's consumer marketing programs fail to achieve sales and profit objectives.
Companies simply can't afford this high rate of failure among consumer marketing programs any longer. The tools and technologies currently exist to dramatically improve a company's consumer marketing programs—all that's required is the will to use them.
Our Consumer Marketing Consulting Services
Copernicus Marketing Consulting are experts in consumer marketing consulting. We take a scientific approach to building consumer marketing programs, balancing judgment and creativity with rigorous analysis of unimpeachable data. Our consumer marketing consulting services fall into five practice areas.
- Consumer marketing auditing
- Consumer marketing strategy development
- Consumer marketing planning
- Guided implementation
- Consumer marketing performance evaluation
Our consumer marketing consulting services employ cutting-edge research techniques and mathematical modeling to discover the marketing programs that provide the highest return-on-investment given budget constraints.
Our Consumer Marketing Consulting Clients
Copernicus has worked with many of the world's leading consumer marketing companies in a variety of industries to develop and execute successful marketing programs. Our consumer marketing consulting clients include companies in the following industries:
- Amusement Parks
- Automobiles
- Beer
- Beverages
- Computers
- Credit Cards
- Energy Production and Distribution
- Entertainment
- Fashion
- Financial Services
- Frozen Foods
- Gasoline and Lubricants
- Insurance
- OTC and Prescription Pharmaceuticals
- Packaged Goods
- Personal care
- Restaurants
- Retail
- Travel & hospitality Services
- Wine and Spirits
Our consumer marketing consulting clients come from a vast array of industries. With our expertise, we will develop a marketing program that will transform your business.
Click here to read a consumer marketing consulting case study of our work.