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FOR IMMEDIATE RELEASE
Market Segmentation for the Digital Age
Eric Paquette shares his experiences helping clients improve the effectiveness and efficiency of digital marketing programs with market segmentation research in a FREE webcast
March 11, 2010 (Boston, MA)—Tune into Eric Paquette, senior vice president at research-driven marketing consulting firm Copernicus, as he helps marketers bring their market segmentation research efforts into the digital age on March 18, at 1 pm (EDT): www.copernicusmarketing.com/consult/webcasts.shtml
With nearly two decades of experience working with a variety of leading B2C and B2B companies, Eric is a veteran of translating research results into high-impact marketing programs. These days, he's leading the digital charge at Copernicus and actively working with clients on developing market segmentations that guide decisions across a variety of new and established media.
According to Eric, "The digital revolution in marketing has added a layer of complexity to the information marketers need to capture about customers and how to value them."
"Marketers need to not only understand where targets go digitally, for example, but also how they want to interact with a brand in a digital environment. Are they 'spectators' or 'commentators' or 'authors' in the digital world? What are the implications for how marketers design websites, iPhone apps, and other content?"
As marketers shift more and more of their attention and budgets towards digital efforts, adapting their market segmentation research to help make more effective and efficient digital media decisions is the next logical step.
In this webcast, Eric will cover integrating key digital media issues into research efforts and demonstrate how to improve the relevancy and usability of results to traditional media planners, digital media planners, and website managers.
Attendees of the live broadcast will have a chance to ask for suggestions for using market segmentation to make digital media decisions.
To register, visit www.copernicusmarketing.com/consult/webcasts.shtml.
For more information, contact:
Ami Bowen
(617) 449-4179 or ami.bowen@copernicusmarketing.com