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Copernicus Marketing Consulting uses state-of-the-science technology
and tools to help companies make better, more profitable marketing decisions.
Our proprietary methods, models, modes of analysis and/or intellectual
properties differentiate our work for competitors. Copernicus Marketing
Consulting intellectual properties include:
Marketing
Auditing
Brand
Vision
- Brand Vision Architecture™
- Alternative Branding Models
- The Copernican Ten: Criteria
for a Powerful Vision©
- Copernicus Analysis of Vision
in Fortune 500 Companies
- Copernican Questions for Developing
Vision and Mission Statements
Marketing
Strategy Development
- Copernican Strategic Decision
Simulator™
Segmentation and Targeting
Positioning
Product
Development
- Copernican Behavior Prediction
Inventory™
- Copernican Norms for Converting
Self-Reports of Behavior into Actual Behavior Given the Opportunity
- Copernican Consumer/Buyer Involvement
Battery
- Copernican Concept Engineering
(a.k.a., Concept Optimization)
- Copernican Service Designer
(a.k.a., Service Optimization)
- The
Copernican Ten: Reasons Why New Products and Services Fail
Marketing
Planning and Guided Implementation
Marketing
Performance Evaluation
- Alternative Measures of Awareness
and Their Features
- Copernican Campaign Penetration
Forecasting™
- Copernican Model of Individual
Level GRPs
-
Copernican
Media Contribution Analysis™
- Copernican Customer Satisfaction
Monitor™
- Copernican Brand, Product,
and Relationship Equity Monitor™
- Copernican Customer Equity
Monitor™
- Copernican Measures of Program
Involvement
Other
Intellectual Properties
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