About Copernicus

We believe a deliberate, fact-based process that uses marketing research and modeling tools to inform major marketing strategy decisions such as...

...will lead to bottom-line growth of 20% or more. Given that a program returning 1%-4% on investment is considered “good” these days, consistently hitting double-digits can have a transformational effect on a business.

If you want to generate this kind of performance, you need to carefully plan, constantly monitor, and evaluate marketing programs against specific ROI criteria.  Copernicus can help you dramatically and quantifiably increase your new product success rates, advertising ROI, customer satisfaction and retention, brand and customer equity, and corporate profitability with a careful balance of intuition and creativity and rigorous analysis of unimpeachable data and management expertise.

Our state-of-the-science methods and expansive industry experience will help you drive organic growth and profitability.  The mission of our firm is to help you propel your business into the elite group of firms growing organic revenues and profits—that’s growth from existing businesses—faster than GNP.

You need to do something different to break out of the no-growth/low-growth rut.

Copernicus Marketing Consulting was founded in 1993 by Kevin Clancy and Peter Krieg and is an independently operated subsidiary of Aegis Group PLC, the media communications, marketing consulting, and market research company. UK-based Aegis is the holding company for Carat, Copernicus, and Synovate.  We work with B2C and B2B, for profit and not for profit, firms across industries and our services apply to both consumer marketing and business to business marketing consulting engagements.