Intellectual Properties
Copernicus Marketing Consulting uses state-of-the-science technology and tools to help companies make better, more profitable marketing decisions. Our proprietary methods, models, modes of analysis and/or intellectual properties differentiate our work for competitors. Copernicus Marketing Consulting intellectual properties include:
Marketing Auditing
- Copernican Brand Cartography™
- Copernican Marketing Performance Audit™
- Copernican Marketing Strategy Audit™
- The Marketing Performance Bell Curve™
- The Advertising Performance Bell Curve™
- Copernican Best Practice Scores on Key Marketing and Advertising Performance Measures™
- Symptoms of Intuitive Marketing©
- Copernican Brand Equity Measurement and Management System™
- Copernican/Rust, Lemon, Zeithaml Customer Equity Measurement System™
- Examples of Death Wish Research
- The Copernican Ten: Criteria for Auditing Marketing Programs
Brand Vision
- Brand Vision Architecture™
- Alternative Branding Models
- The Copernican Ten: Criteria for a Powerful Vision©
- Copernicus Analysis of Vision in Fortune 500 Companies
- Copernican Questions for Developing Vision and Mission Statements
Marketing Strategy Development
- Copernican Strategic Decision Simulator™
Segmentation and Targeting
- Copernican Segmentation and Targeting Process
- Copernican Optimal Segmentation Search
- Copernican Bin Sum Analysis™
- Copernican Target Optimizer™
- Copernican Media Optimizer™
- The Copernican Ten: Criteria for an Optimal Target©
Positioning
- Copernican Motivating Power™ Measurement System
- Copernican Dream Detection
- Copernican Problem Detection
- Copernican Brand Preference Detection
- Copernican Brand Strategy Matrix™ (a.k.a., Strategic Blueprint Analysis)
- Copernican Behavior Prediction Inventory™
- Copernican Norms for Converting Self-Reports of Behavior into Actual Behavior Given the Opportunity
- Copernican Consumer/Buyer Involvement Battery
- Copernican Concept Engineering (a.k.a., Concept Optimization)
- Copernican Service Designer a.k.a., Service Optimization)
- The Copernican Ten: Reasons Why New Products and Services Fail
Marketing Planning and Guided Implementation
- Copernican ADvisor™ (Copy Testing)
- Copernican Direct Response Simulator™ (Direct Marketing Testing)
- Copernican Model for Forecasting Awareness of New Products and New Campaigns
- The Copernican Discovery™ Simulated Test Marketing Model
- The Copernican Discovery™ Direct-to-Consumer Simulated Test Marketing Model
- Copernican Discoveries about Direct-to-Consumer Campaigns
- Copernican Direct Marketing List Selection Model™
- Copernican Physician Innovativeness Battery™
- Copernican Media Impact Norms
- Copernican Model Based Marketing Plans™
- Copernican Sensitivity Analysis
- Copernican Marketing Implementation Tools™
Marketing Performance Evaluation
- Alternative Measures of Awareness and Their Features
- Copernican Campaign Penetration Forecasting™
- Copernican Model of Individual Level GRPs
- Copernican Media Contribution Analysis™
- Copernican Customer Satisfaction Monitor™
- Copernican Brand, Product, and Relationship Equity Monitor™
- Copernican Customer Equity Monitor™
- Copernican Measures of Program Involvement
Other Intellectual Properties
- 100 Questions Every CEO Needs yo Answer©
- The Copernican Marketing IQ Test™
- Copernican Test of Decision Making Styles
- Copernican Measures of Brand Homogeneity/Heterogeneity
- Copernican Polygraph Battery™ Survey Lie Detector)
- Counterintuitive Marketing Hall of Fame and Shame
- The Copernicus Mzine
- The Five Habits of Highly Effective Marketers