Our People
Jeff Maloy He rejoined Copernicus from Pinnacle Foods Corporation, a billion-dollar firm that has grown by acquiring well-known brands and introducing new products. Jeff served as the director of marketing on Aunt Jemima, a brand that's been a staple of American breakfast for over 100 years. As the director of marketing on the brand portfolio, he delivered top-line and bottom-line objectives via advertising, new product launches, pricing initiatives, and productivity improvements. Prior to Pinnacle, Jeff worked for Eight O'Clock Coffee Company, where he grew distribution to new markets and channels, launched several new products, and developed a new advertising campaign, all resulting in significant top-line growth. In the two years he worked at the company, his consumer marketing expertise helped Eight O'Clock double its market value. His consumer marketing experience also includes a stint at Kraft Foods where he held a variety of line management assignments. At the CPG giant, Jeff developed and implemented marketing programs for iconic brands, such as Jell-O, Cool Whip, Baker's Chocolate, and Breyer's. During his first run at Copernicus, Jeff led large-scale strategy projects for a variety of clients including ExxonMobil, Pepsi, Allied Domecq, Sony, and Hyatt Hotels. More recently, Jeff has led the development of the Copernicus SMART Solution, specifically designed for CPG marketers seeking urgent help with media planning and messaging. He holds an MBA from Texas A&M University and a BA from The University of Michigan. Jeff has several areas of expertise including:
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