News & Announcements
FOR IMMEDIATE RELEASE
Get More Out of Market Segmentation Research: Copernicus Webcast Offers Help to Marketers Looking to Improve ROI
Market segmentation guru Henry Gamse will offer marketers solid ideas for making segmentation research relevant and useable to advertising and media in a FREE webcast
January 12, 2010 (Boston, MA)—Tune into Henry Gamse, the resident market segmentation guru at research-driven marketing consulting firm Copernicus, as he helps marketers get more from their market segmentation research on January 14, at 1 pm (EST): www.copernicusmarketing.com/consult/webcasts.shtml
Marketers often dream of a market segmentation that will help them make critical decisions about messaging, media, and more. Yet even after a heavy investment of time and resources, all too often they can't make heads or tails of the results when it comes to selecting target customers or, very importantly, figuring out how to market to them.
Sympathizes Henry, "The lack of actionability understandably drives marketers crazy and it's a big reason so many segmentation reports end up gathering dust on a bookshelf."
With more than 300 segmentations for B2B and B2C companies around the world under his belt, Henry will share time-tested and practical guidance on:
- The key criteria of marketing-actionable segmentation
- Using segmentation research to find an engaging messaging strategy
- Specifics on making market segments workable for media planners
Attendees of the live broadcast will have a chance to ask questions about their own market segmentation challenges.
To register, visit www.copernicusmarketing.com/consult/webcasts.shtml.
For more information, contact:
Ami Bowen
(617) 449-4179 or ami.bowen@copernicusmarketing.com