Our People
Peter C. Krieg
President and CEO
Copernicus Marketing Consulting
230 East Avenue, 3rd Floor
Norwalk, CT 06855-1923
Phone: (203) 831-2373
Fax: (203) 831-2371
peter.krieg@copernicusmarketing.com
Peter C. Krieg is co-founder, president, and CEO of Copernicus Marketing Consulting, an innovative firm that provides services to dramatically improve business performance. Along with chairman Kevin J. Clancy, Peter opened the doors to Copernicus in 1993 with one mission: to transform the way companies think about and practice marketing.
With over 25 years of experience as a marketing and research consultant, Peter is responsible for many of the firm's largest accounts and spearheaded the company's expansion into Latin America. He travels frequently to the Copernicus office in São Paulo, Brazil, and has given many speeches at professional conferences in the U.S., Europe, and Latin America.
Prior to Copernicus, Peter was a managing partner at Yankelovich Clancy Shulman, responsible for strategic research and consulting. In this capacity, hemanaged the firm's European operation, headquartered in London, England, and an international network of affiliate research agencies. Peter is a graduate of the University of Notre Dame and began his career at the Nowland Organization, a pioneering firm focused on understanding underlying consumer motivations.
Peter is the co-author of three books: Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Free Press 2000); Market New Products Successfully (Lexington Books 2006); and Your Gut Is Still Not Smarter Than Your Head (John Wiley & Sons 2007). The American Marketing Association Foundation named Counterintuitive Marketing as one of the top five books in marketing in the past three years.
His article co-written with Clancy, "Get a Grip: Marketers Need to Get a Hold on Innovation ROI," recently appeared in Market Management. He also regularly gives talks on marketing topics, including a recent webcast on building a successful brand strategy, "Build Your Brand Like the Big Boys."
If you would like more information about having Peter Krieg serve as a speaker or guest lecturer at an upcoming event, please call Ami Bowen at (617) 449-4179 or send an email to ami.bowen@copernicusmarketing.com.