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2008
June 25, 2008
Psychic Friends Have Gone Too far: Copernicus Jumps Into the Marketing Fray To Challenge Business Trends Toward "Psychic Intuition"
June 20, 2008
Kevin Clancy's Contributions to Marketing Research Earn Place in Marketing Research Hall of Fame
June 2, 2008
CRM Magazine: Got the Marketer's Blues?
May 29, 2008
Blogtalkradio Podcast: Kevin Clancy talks about balancing intuition with marketing research
May 28, 2008
Businessworldblogspot: Review of Kevin Clancy and Peter Krieg's Your Gut Is Still Not Smarter Than Your Head
May 12, 2008
Brandweek: Barack Obama—A Brand to Believe In
April 29, 2008
Social Media and the Marketers Who Love Them: How to Get Beyond Clicks and Evaluate Performance
April 2, 2008
Better Process Podcast: Kevin Clancy Explains Why Your Gut Is Still Not Smarter Than Your Head
April, 2008
Leadership Excellence: Management Myth #1—Your Gut Is Still Not Smarter Than Your Head
March, 2008
Sales and Service Excellence: What You Can Do—This Will Improve Performance
February 11, 2008
B-to-B Magazine: Don't Let Poor Results From Marketing Metrics Get Your Down—Doldrum Remedies
February 6, 2008
ChangeThis.com: The Power of Intuition and Why It's the Biggest Myth in Business Today
February 6, 2008
The Power of Intuition Won't Keep Your Marketing Strategy Charged During a Recession
January 7, 2008
Ring in the New Year with 10 Things to Improve Marketing Performance
2007
December 20, 2007
Adage.com: 10 Ways to Make the New Year Happy
November 7, 2007
Copernicus Position Paper: The Death of CMOs Greatly Exagerated in Nath and Mahajan Journal of Marketing Article
October 26, 2007
As seen on BusinessEdge.com: With Marketing, It's Your Head Not Your Gut
October 14, 2007
Your Gut Is Still
Not Smarter Than Your Head Top Seller Among Corporate Set in September
October 1, 2007
As seen on Marketing
Research: An End to Door Stops—Segmentation Studies Should
Do More Than Sit on Your Floor
September 19, 2007
As seen in Sales &
Marketing Management: Ending the Bitter Feud Between Sales and Marketing
August 29, 2007
Kevin
Clancy Talks About Great Market Segmentation and Targeting on Marketing
Matters Live!, Part I
August 29, 2007
Kevin
Clancy Talks About Great Market Segmentation and Targeting on Marketing
Matters Live!, Part II
August 20, 2007
As seen in the Hudson Valley
Business Journal: Marketing Smart—Inspire Consumers to Choose
Your Brand
August 13, 2007
As seen in B2B Magazine: Chill out. Read These
Books
August 9, 2007
As seen in The Baltimore Business
Journal: One for the Book Shelf
August, 2007
As seen in Sales &
Service Excellence: Marketing Smart—Inspire Consumers to Choose
Your Brand
August, 2007
As seen in Sales & Marketing
Management: Nightime Reading for Daytime Success—Your Gut
Is Still Not Smarter Than Your Head
July 23, 2007
Marketing
Star: Kevin Clancy, Author of Your Gut Is Still Not Smarter Than
Your Head
July 22, 2007
Peter
Krieg on "The Advertising Show" with Brad Forsythe
July 5, 2007
Kevin Clancy
on "Something You Should Know" with Mike Carruthers
July 1, 2007
As seen in BusinessWeek
Small Biz: The Gurus' Beach Reads
July 1, 2007
As seen in The Dallas Morning
News: Jim Pawlak Reviews Your Gut is Still Not Smarter Than Your
Head
June 29, 2007
As seen in Business First: Your
Gut is Still Not Smarter Than Your Head Top 10 Selling Business
Book
June 25, 2007
As
seen on SellingCrossing.com: Words of Sales Wisdom—When it Comes
to Marketing, Your Gut Is Still Not Smarter Than Your Head
June 18, 2007
As seen in the Daily Herald: Research
the Markets Before Making a Decision
June 15, 2007
New
Book from Clancy and Krieg Top Business Seller for month of May
June 6, 2007
Kevin Clancy
on KFNN "Business For Breakfast"
April 1, 2007
As
seen on In Bubble Wrap: Your Gut Is Good, Your Brain is Better
March 27, 2007
Are
Your Marketing Strategies Driven By Your Gut or Your Head?
March 14, 2007
Your Gut Is Still Not
Smarter Than Your Head Balances the Emotional Gut with the Grounded
Head for Business Success
2006
November/December,
2006
As seen in Marketing
Management : Birds on Hippos—Take a Lesson from Nature, and
Go from "Just Another Vendor" to Real Business Partner with
Knowledge Leadership.
September 11, 2006
As seen in Brandweek:
Women are Thriving in Marketing
May/June, 2006
As seen in Marketing
Management: Fact Finder—Go Beyond Faith When Making Decisions
About Sponsorships and Events
Spring, 2006
As seen in Marketing
Health Services: Hooked on a Feeling—Inspire consumers to choose
your brand, with a compelling positioning strategy
March, 2006
New Book News: Market
New Products Successfully
2005
November 30, 2005
MMA and Copernicus Launch a Joint
Solution to Help Marketers Evaluate the Impact of Sponsorship Investments
October, 2005
Religious Liberalism Rising Faster
Than Fundamentalism in U.S. According to New Analysis from Copernicus
October, 2005
As seen in The Advertiser:
A Six Sigma Approach to Marketing Accountability
Fall, 2005
As seen in Marketing Research:
Resurrect Your Brand Using Six Sigma Thinking
August, 2005
Copernicus Forms Alliance
with Taylormade of Dubai, extending operations to Middle East
August 17, 2005
Alec Kotopoulos Former Bank of America
Exec Joins Copernicus to Challenge Marketing's Status Quo in Financial
Services Industry
June, 2005
As seen in DTC Perspectives:
Take a Stand— Brand Marketers Need to Develop a Compelling Positioning
and Make Their DTC Brands Stand for Something
January/February,
2005
As seen in Marketing Management:
The Check's in the Mail—The Transformation of Deluxe Financial
Services is the Stuff of Business Legend
2004
August 15, 2004
As
seen in Marketing News: Count on Counterintuitive Marketing to
Work, a review by noted marketing journalist and author Bob Lamons
August 9, 2004
As seen in Brandweek: Are the
Olympics Worth It?
July/August, 2004
As
seen in Marketing Management: Listen and Learn—Industry
commoditization is a wake-up call to start listening to customers
May 3, 2004
Copernicus White Paper: Self-Reported
Importance—No Winning Insights Here
March 1, 2004
As seen in DTC Perspectives:
What Happens When You're Not the Only Game in Town—Defensive Response
Modeling Holds Promise for Viagra
March 1, 2004
As seen in Brandweek: Product
Life Cycle, A Dangerous Idea
January 5, 2004
Copernicus White Paper: Derived Importance
Can Be a Contrived Disaster—Correlation Really, Really Doesn't
Equal Causation
2003
September 24, 2003
Counterintuitive Marketing
Named One of Top Five Marketing Books By American Marketing Association
Foundation
April 21, 2003
As seen in Marketing Management:
Surviving Innovation
February 3, 2003
Copernicus Studies Whether
Advertising During Super Bowl XXXVII Was Worth It
January 27, 2003
As seen in Brandweek:
A Wake-Up Call for All Marketers
2002
November 11, 2002
Counterintuitive Marketing Named
Berry-AMA Book Prize Finalist
May 13, 2002
As seen in Brandweek: Marketing
Science Hasn't Failed
February, 2002
As seen on Mad.Co.UK: The Bluelight Never
Had a Chance; Kmart's Lack of Marketing Strategy was its Downfall
January, 2002
As seen in Marketing Research:
Surviving Death Wish Research
2001
August 14, 2001
Copernicus White Paper: Whatever
Happened to Positioning?
March/April, 2001
As seen in European Financial
Marketing & Management: Branding Financial Services On-Line
February 20, 2001
Customer Equity—A Fix for Modern
Marketing
January 1, 2001
Most Product and Service Brands Commoditizing,
Not Differentiating, Reports New Copernicus-Market Facts' Study
2000
November 20, 2000
Getting
Serious About Building Profitable Online Retail Brands
October 25, 2000
Wired
Young Men Spend As Much Time Online As Watching Television, According
to a Landmark Study from Copernicus
July 25, 2000
Beer
Quality Cannot Predict Beer Sales, Reports New Copernicus Study
1999
December 1999
The
Blind Leading The Bland
November 12, 1999
GreenMountain.Com
Awarded 1999 Financial Times Energy Award For Best Overall Marketing
Campaign
October 11, 1999
Look,
Ma, No Strategy!
1998
October
20, 1998
'Testosterone
Decision-Making' Driving Fortune 1000 Marketing Programs'
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