Sohel Karim
Senior Vice President
Copernicus Marketing Consulting
95 Sawyer Road, Suite 130
Waltham, MA 02453
Phone: (781) 392-2500
Fax: (781) 547-7135
sohel.karim@copernicusmarketing.com
Sohel Karim joined Copernicus in July 1996, after five years at the Harvard
Business School. He is our brand strategy expert with over
twenty years of experience. At Copernicus he has consulted on brand strategy
issues to major companies, including Bank of America, BP, Comcast, Constellation
Wine, Diageo, ExxonMobil, The Hartford, Heinz, Reuters, Toyota, Travelers,
and Universal Studios. He has also directed non-profit marketing strategy
engagements for organizations including Museum
of Science, Boston, 4-H,
and Phoenix House to improve
the performance of fundraising, membership, and/or other marketing efforts.
Prior to joining Copernicus,
Sohel worked as a research associate at Harvard
Business School with a primary interest in non-profit marketing issues
and social marketing. Additionally, he worked as an independent brand
strategy consultant.
Earlier in his career,
Sohel spent several years working for Unilever, India, where he held positions
in both sales management and marketing.
He has published several
cases and papers on brand strategy, non-profit marketing issues, and social
marketing in prestigious journals, such as the Harvard Business Review.
Click
here for a complete list of his Harvard publications. Sohel's
work for Constellation Wine received extensive industry attention
and is also described in a Marketing
Management piece on B2B brand strategy:
He is currently working
with Kevin Clancy on a book of case histories
of transformational marketing.
Sohel has also given
talks on brand strategy and other marketing issues to a variety of companies
and organizations including the Association
of National Advertisers.
Sohel received his
B.Com and MBA degrees from Bombay University and has completed all the
coursework at Harvard Business School
for a doctorate in management with a concentration in marketing.
Sohel
has several
areas of expertise including:
Sohel
has experience working with clients in industries such as:
- Automotive
- Consumer package
goods
- Utilities
- Foundations and
associations
- Non-profits
- Universities
- Financial services
- Wine and spirits
For
Media and Speaking Inquiries:
If you have
a media inquiry or would like more information about having Sohel Karim
serve as a speaker or guest lecturer at an upcoming event, please contact
Ami Bowen at (781) 392-2513 or send an email to ami.bowen@copernicusmarketing.com.
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