News & Announcements
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Copernicus
Announces Alliance with Taylormade of Dubai, Extending its Operations
into the Middle East Copernicus Marketing Consulting and Research has formed an alliance with Taylormade Incorporated, a growing advertising and marketing consulting firm located in Dubai, United Arab Emirates. The two will pursue clients throughout the Middle East, helping them develop the kind of marketing strategies that change brand trajectories, career paths, sometimes entire companies and even industries. "The Middle East is currently enjoying tremendous economic growth," explained Samer Shahin, CEO of Taylormade, "but in order for companies to truly take advantage of this, they will need to change the way they think about and practice marketing." Shahin believes most firms would see dramatic improvements in profitability if they used better research and state-of-the-science tools and technologies to make better marketing decisions. After more than 10 years of working with clients on a variety of marketing communications assignments, the principals of Taylormade recognized the crucial need for marketing consultancy services in the region and established a marketing consulting subsidiary to create and deliver practical, strategic solutions that accelerate profitable growth for clients in the Middle East region and beyond. They contacted Copernicus about bringing its thinking and experience to the Middle East and, specifically, partnering with Taylormade. "We see a tremendous future in the Middle East for Copernicus," said Peter Krieg, Copernicus' President and Chief Operating Officer. "Working with Taylormade, a firm that shares our dedication to excellence in marketing, is a significant step foward for us in this region." As part of their new alliance, Copernicus hopes to open an office in Dubai in a joint venture with Taylormade. For more information about Taylormade, contact Samer Shahin: Dubai, United Arab
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