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Your Gut Is Still Not Smarter Than Your Head Top Choice Among Corporate Set in September! Every month, 800-CEO-Read compiles a list of best-selling business books based on purchases by its corporate customers nationwide. Your Gut is Still Not Smarter Than Your Head: How Disciplined Fact Based Marketing Can Drive Extraordinary Growth & Profits (Wiley & Sons, 2007) ranked #23. Your Gut Is Still Not Smarter Than Your Head paves the way for anyone in business—Fortune 500 CMO, mid-cap company CEO, or small business owner alike—to make better, more profitable decisions. It takes readers through real-world cases and anecdotes to illustrate a different, research-and-reality-driven process for making critical strategic choices about a market target, positioning, product/service offering, media, and advertising. The book also tackles the burning issues of marketing performance reviews, winning over the sales force, and intelligent marketing planning, in each case demonstrating what to do to eliminate any drag on performance. Throughout the Your Gut Is Still Not Smarter Than Your Head, Clancy and Krieg make it clear that marketing programs that return 20% or more on investment come from carefully balancing the emotional gut with the grounded head. Your Gut Is Still Not Smarter Than Your Head also made the 800-CEO-Read list in May. For more on the book visit www.useyourheadnow.com. |