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If you are looking for marketing consultants who will collaborate with you to find unique solutions to your marketing
challenges, you've come to the right place. There are several important characteristics of all of our consulting engagements which ensure you have a positive experience working with us:
Carefully Written Project Plans
You may be familiar with firms that write a proposal, assemble a questionnaire, and
then do a study, returning only to make a final presentation. Meanwhile at Copernicus, we invite you into the kitchen to scrutinize our work. We show you the "recipe,"
share the process, ask for ideas, and involve you closely.
From the beginning of a project,
we work with you to establish a mutual understanding of the work's
scope, objectives, costs, and expected outcome. We deliver to you written work
plans, analytic plans, interim analyses, reports, and presentations. Project
status reports are issued to you weekly and you'll see us at critical junctures to report
on learnings to date and get your feedback.
Teamwork
You receive day-to-day involvement from our senior partners to ensure it meets our high standards
for marketing excellence. Our standards are based on the methodologies
supported by industry literature and scrutinized by our industry peers.
Analytical Modeling and Technology
You receive an unparalled depth of analysis
and state-of-the-science modeling tools that enable you to make the marketing decisions that while grow your business. You can expect only the very best in research methods, models, approaches,
algorithms, and technology, such as:
- Technology for discovering
what people really think and how they behave
- Target group, media, and positioning
optimization
- Methodologies for measuring
the magnitude of customer problems and underlying motivations
- Computer-assisted design of
new products and services
- The most widely acclaimed new
product forecasting system in the world
- Applications of mathematical
models for simulated test marketing
- Technology for isolating the
contribution of specific media vehicles and the return on the investment of marketing communications programs
- Methodologies for developing
superior advertising
- A revolutionary approach to
measuring, modeling, and managing brand equity
What
esle would you expect from the people who pioneered many of the marketing
approaches regularly used by the industry today? In short, we deliver a powerful
combination of marketing expertise, cutting-edge tools and technologies,
and a sincere commitment to client service.
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