Marketing Auditing

Why Consider a Marketing Audit?

If you need a thorough assessment of the strengths and weaknesses of your marketing strategy and programs, a marketing audit can help.

With a marketing audit, you will understand:

• How your marketing decision process compares to best practices
• How your marketing strategy is currently performing
• Where your brand stands versus competitors

You can evaluate performance and hone in on areas for improvement with our four marketing audit for consumer and business to business companies:

• Marketing strategy audit
• Marketing performance audit
• Marketing competency audit
• Brand equity audit

Learn more about each of our marketing audit services in detail below. You can also read the 10 Critical Components of a Marketing Audit and our corporate brochure for more information about our approach.

Our Marketing Auditing Services

Marketing Strategy Audit
If you would like to understand how the process your firm follows to make key marketing strategy decisions stacks up against best practices, a marketing strategy audit can help improve performance.

Based on intensive research on over 1,000 marketing programs to identify decision-making practices that lead to exceptional results, our Marketing Strategy Audit™ analyses 12 key strategic decisions. You receive insights into the strengths and weaknesses, as well as a "Best Practices Score" for each decision area.

Our recommendations for improving the overall marketing decision process and, consequently, the resulting strategy will help you focus your efforts for maximum impact.

Marketing Performance Audit
If you need an objective assessment of how well your marketing program is performing using state-of-the-science metrics, use the Copernican Marketing Performance Audit™.

In short, this type of audit analyzes the performance of a company's or brand's current marketing strategy. You can quantify the relationship between investments in advertising, promotion, and distribution and standard performance measures such as awareness, trial, and share of requirements and compare the results with competitors and normative standards.

Marketing Competency Audit
When a business determines that marketing is a critical area of expertise in meeting its future business objectives, management needs to understand what the current organizational competencies are in order to ensure the company has the systems, structures, leadership, and talent to enable transformational marketing.

The Copernican Marketing Competency Audit™ offers an improved understanding of marketing competencies as they exists today and the steps you need to take to ensure it will be able to achieve goals and objectives in the future.

Brand Equity Audit
You can also concentrate on one or more strategic areas, evaluating the decision- making processes, performance, and competencies in a particular marketing area, such as brand equity management.

Ready to talk? Contact Ami Bowen at (617) 449-4179 or ami.bowen@copernicusmarketing.com about our marketing audit services.