|
|
Step
2: Marketing Strategy Development
What
Can Marketing Strategy Consulting Do For Your Brand?
You
may know where your brand stands in the marketplace. And you may know
where you want to take your brand. But how do you get from where you are
to where you want to be?
Copernicus
offers marketing strategy consulting services that lead
to transformational marketing strategies for brands,
products, and services, as well as increased sales and profits.
Our services apply to both consumer
marketing and business
to business marketing consulting projects.
There are many elements
to marketing strategy consulting.
We describe each of
our marketing strategy consulting services in more detail below or download our
corporate brochure for more information.
Our Marketing Strategy Consulting Services
Marketing Strategy Consulting: Vision & Mission
As one of our
marketing strategy consulting services, Copernicus helps companies develop
a marketing vision and mission.
A marketing vision is a statement so big, so bold, that expressing it,
never mind executing it, has a transformational effect. Companies become
what they want to be. While inspirational, the marketing mission is more
operationally oriented and focused—it's a blueprint for directing
management and employees in their everyday work towards the achievement
of the vision.
The vision and mission become the rallying cry for not just the marketing
department, but for anyone with a vested interest in the performance of
the company.
Marketing Strategy Consulting: Market Segmentation
There are many ways to segment any market and hundreds of variables
that might form the basis for a segmentation. This marketing strategy
consulting service applies technologies that cut through a constellation
of possibilities to choose the approach that yields the most profitable
solution. Our pioneering, proprietary method of market segmentation suggests
the best way to segment the market and rank orders alternative market
targets using return-on-investment criteria.
Take a look at our five-step approach to market segmentation.
Marketing Strategy Consulting: Positioning
Helping companies develop a compelling positioning—the succinct,
lasting message you want to fix in people's heads about your product or
service—is a key benefit of our marketing strategy consulting services.
Most brands do not have a clear positioning. Copernicus can identify the
strongest positioning opportunity by uncovering what is really important
to your targets, not what they say is most important.
See an illustration of several steps in evaluating product/service
attributes and benefits for finding an optimal positioning.
Marketing Strategy Consulting: New Product/Service
Development & Pricing
Everyday, marketers face critical decisions about the features,
benefits, and pricing of new and established products and services. This
marketing strategy consulting service employs Copernican Concept Engineering™
to test one hundred thousand (or more) alternative product/service configurations
to determine which are the most profitable.
We can give you a hypothetical example of how a Copernicus concept engineering study works.
Marketing Strategy Consulting: Advertising
Strategy
Our marketing strategy consulting services includes advertising
pre- and post-testing. This proprietary marketing strategy consulting
service captures multiple indicators of advertising performance in a single
measure of campaign effectiveness, also known as advertising sales impact.
Marketing Strategy Consulting: Media Optimization
As part of our marketing strategy consulting service, Copernicus
offers a powerful, proprietary approach to media selection: The Copernican
Media Optimizer™. Our media optimization model creates a financially
optimal media plan to reach target audiences most effectively and efficiently.
Take a look at sample media planning outputs from our Copernican Media Optimizer™ model.
Marketing Strategy Consulting: Customer Service
Development
This marketing strategy consulting service creates "highly profitable"
customer service programs, designed to balance service requirements and
costs in order to retain high-value customers at an attractive price.
Marketing
Strategy Consulting: Sales & Channel Strategy
This marketing strategy consulting service uses information about
the target market's purchase process, usage of different channels (i.e.,
the web for research, phone for purchase, store for repair/customer support),
and needs/problems/pains to formulate an optimal sales and channel strategy.
|
