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Copernicus
offers the analytic modeling tools and depth of analysis essential to
developing, testing, implementing, and monitoring superior marketing programs,
but not offered by most management and brand consulting organizations.
Clients can expect the very best in research methods, models, approaches,
algorithms, and technology when they work with Copernicus, such as:
- Technology for discovering
what people really think and how they behave
- Target group, media, and positioning
optimization
- Methodologies for measuring
the magnitude of customer problems and underlying motivations
- Computer-assisted design of
new products and services
- The most widely acclaimed new
product forecasting system in the world
- Applications of mathematical
models for simulated test marketing
- Technology for isolating the
contribution of specific media vehicles and the return on the investment
in corporate communications
- Methodologies for developing
superior advertising
- A revolutionary approach to
measuring, modeling, and managing brand equity
- An innovative methodology for
measuring and managing customer equity
The powerful combination of our
marketing expertise, cutting-edge tools and technologies, and a sincere
commitment to client service, Copernicus can transform the practice of
marketing and improve performance at your company.
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