Discoveries of the Month

• Counterintuitive Marketing Discoveries are ripped from the headlines of marketing news and highlight serious problems with seemingly routine marketing decision-making. While people rely on "intuition" and "common sense" in daily life with good success, many "intuitively obvious" marketing decisions are the wrong decisions.
• Psychographic Profiles are topical to marketing news and outline interesting differences between consumer target groups that often require alternative product/service positioning strategies.
• Commonly-held Marketing Myths debunk widely-held familiar beliefs, often misperceptions, about marketing practices reported in the marketing news.
• Marketing Best Practice highlights proven tools or best practices for successful marketing decision-making, based on research into the marketing activities of thousands of companies. We often include case studies straight out of the marketing news in this section.
• Marketing Cartoons caricature the marketing profession by illustrating marketing blunders which will entertain and make compelling points. (All cartoons are based on actual events; names and companies are changed to protect the guilty!)
• Counterintuive Marketing Hall of Famer and Hall of Shamer of the Month are examples of companies, products, services, and managers in the marketing news that have gotten marketing right or, as in the case of the Hall of Shamer, horribly wrong. Visit the Counterintuitive Marketing Hall of Fame and Shame to see—in all their glory—a growing collection of marketing blockbusters and disasters of the recent past and present.

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