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Based on the results of a 50-question marketing IQ test given to a national
sample of more than 1000 CEOs, Copernicus has found that the average marketing
IQ of senior executives is just 79 (with 100 being 'average' and 160 the
top score possible). Just 10 points less, and the average business executive
would have been ranked as an "Intuitive
Marketer." The following quick Marketing
IQ Test will help you assess where your stack up against your peers
in marketing knowledge.
Simply read each question and mark the answer True, False, or I Don't
Know. If you don't know, you're better off choosing "I don't know" rather
than guessing. In this test, as in the real world, you pay a penalty for
a wrong decision. After you answer each of the 20 questions, your quiz
will be automatically scored.
Good luck!
Take the test!
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