Marketing IQ Test
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Think you have the marketing IQ that will make you the stuff of business legend? Give our Marketing IQ test a whirl and see where you stack up in your marketing knowledge. Before you take the test, just consider that based on the results of a 50-question marketing IQ test given to a national sample of more than 1000 CEOs, we found that the average marketing IQ of senior executives is just 79 (with 100 being ‘average’ and 160 the top score possible). Just 10 points less, and the average business executive would have been ranked as an “Intuitive Marketer” —and this is NOT a good thing. Is it any wonder that only two out of ten U.S. companies grow organically—through their marketing efforts and the introduction of new products—by more than 2 or 3 percent per year and the rest are holding their own or actually declining? But we digress. Simply read each question and mark the answer True, False, or I Don’t Know. If you don’t know, this isn’t like the SATs—you’re better off choosing “I don’t know” rather than guessing. In this test, as in the real world, you pay a penalty for a wrong decision. After you answer each of the 20 questions, you’ll get your score back right away. Good luck! |