Select Published Articles
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How to Find a ‘Good’ Target in the Digital Age
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10 Minutes with Eric Paquette: Developing Marketing Strategy in the Digital Age
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Getting a Grip on Innovation ROI
Select White Papers
The 7th Habit of Highly Effective Marketers
10 Need-to-Knows About Finding Good Customer Targets in the Digital Age
Beyond Luck: Three Steps to Better Innovation ROI
Marketing eBooks
Yes You Can! Get More Out of Market Segmentation Research
The Power of Intuition and Why It’s the Biggest Myth in Business Today
Guts vs. Brains: How Most Marketing Decisions Are Made Today