We’re pleased to announce that the ABP named our esteemed colleague Alberto Cerqueira-Lima, President of Copernicus Brazil, the “Most Prominent Marketing Research Professional” in 2010.

Considered one of the most important and egalitarian in the advertising industry, this prestigious award recognizes Cerqueira’s more than 30 years of marketing experience.

“We’ve always known that Cerqueira is one of the brightest minds in marketing today,” says Kevin Clancy, co-founder and Chairman of Copernicus, “To see him recognized publicly by his peers makes us even more proud to call him a colleague.”

For 20 years, Cerqueira worked at Companhia Cervejaria Brahma, at the time one of the two top brewers in Brazil. He rose through the ranks to the position of marketing director when he met the principals of Copernicus during a consulting engagement the firm did for Brahma.

Impressed by the firm’s work and convinced of its potential to help other brands with serious marketing issues, he approached Copernicus about opening an office in his home city of São Paulo.

Since 1999, he has pursued new business in a variety of industries and opened a branch office in Rio de Janeiro as client relationships have grown in that area of the country.

Founded in 1937, ABP draws members from the country’s leading advertising agencies and advertisers. As Brazil’s oldest marketing industry organization, it consistently works to advance the advertising profession and sponsors the International Advertising Festival in Rio de Janeiro.