The American Marketing Association (AMA) has just invited our chairman Kevin Clancy to give a talk at the organization’s upcoming virtual conference, Driving Research Transformation, on June 23 at 11 am EDT.

The 2011 virtual conference will pack the same punch as last year’s event, which, according to the AMA, broke industry records when it brought together more than 1,500 marketers and researchers from around the globe.

Attendees will get, “an online learning experience focused on strategies and applicable how-to’s on marketing research that will provide attendees with the insights and tools they need to take charge of their future.”

Kevin’s talk, “Four Ways to Determine the Impact of Marketing Investments in 30 Days or Less,” will describe how marketers can use four widely-available tools including social listening and assessments of campaign penetration to get insights into marketing campaign or new product performance within 30 days post-launch.

Registration is free! Learn more at: marketingpower.com