When we opened the doors to Copernicus in 1993, we had a driving mission to change the way companies think about and practice marketing. We wanted to prove that marketing should be, can be, is the engine that drives business growth and quickly set out to help firms of all shapes and sizes develop and launch transformational marketing strategies.

As we close in on 20 years in the marketing consulting business, we remain as committed as ever to our original mission. Now more than ever, companies need to grow and the only way to do that is with exceptional marketing and new products/services.

We’ve seen a whole lot change in marketing and business over these past few years, so decided it was about time for us to take the same advice we give our clients when it comes to keeping their brand, products, and services relevant and meaningful to their customers.

We spent a great deal of time asking the question, what do we bring to the table when it comes to helping marketers dramatically improve revenues, profits, and brand equity?

We’d like to share our new answer:

Profit-focused outcomes
Everything we do—from our blog posts, to our speeches and articles, to our work for clients– is geared towards helping marketers make decisions that will yield the highest ROI.

Frontline experience
Thanks to the decades we’ve spent working for companies around the globe, we offer all kinds of advice that is practical, actionable, as well as “expert.”

Business-building ideas
We bring new ideas for growing your business…and show you the best ways to optimize them.

State-of-the-science tools
We continue to push the envelope of marketing research in order to ensure marketers get the best insights and marketing direction.

Senior management involvement
We all get our hands dirty.

Digitally-savvy thinking
We tap into our sister firms at Aegis Media Group—including digital strategists iProspect, Isobar, and Carat—to keep our thinking and tools on the forefront of all things digital, social, and mobile.

Great marketing strategies don’t happen by accident, at least not very often. And you can be sure we’re razor-focused on helping marketers understand what they need to do in order to achieve and exceed even their wildest business objectives.

Take a look at our new website and send us an email or chat with us on Twitter to let us know what you think about it. As always, stay tuned for more insights, thoughts, and big-picture perspectives on marketing and business issues!