The Marketing Research Association (MRA) put Your Gut Is Still Not Smarter Than Your Head, written by Copernicus’ Kevin Clancy and Peter Krieg, at the top of its list of “‘Business Reads’ that will help you to push your marketing efforts and business to the next level.”

As the MRA reports, “Marketing consultants Kevin Clancy and Peter Krieg explain how you see quantifiable results by implementing disciplined, accountable marketing practices into your business.”

Three other books made the short-list:

• Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, by Ronald Nykiel
• Social Media: Strategies for Engaging in Facebook, Twitter & Other Social Media Marketing, by Liana “Li” Evans
• The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments, by Michael Dunn and Chris Halsall

Visit Our Books to find out more about Your Gut Is Still Not Smarter Than Your Head and other marketing books written by Kevin and Peter.