The Advertising Research Foundation selected Copernicus’ Kevin Clancy as the grand prize winner of the 2012 Great Minds Awards in Innovation.
The “innovation” category recognizes the development of the most innovative research ideas in the past year and the contributions they make to the industry.
In his 9 co-authored marketing and social science books and more than 400 articles, published papers and presentations; in his teaching at the Wharton School and Boston University; and in the three companies which he founded, Kevin has been a pioneer in the fields of innovative marketing consulting and marketing research.
This past year, Kevin focused on making the results of market segmentation research more actionable for marketing and advertising decisions, culminating in the publication of a chapter on state-of-the-science market segmentation in the anthology, Leading Edge Marketing Research.
His work on this topic helped distinguish him from the more than 70 other finalists in the innovation category.
Congratulations to Kevin!