If you’re in the greater San Diego/Orange County California-area on or about May 17, you should catch Eric Paquette’s presentation on using market segmentation—one of the most powerful strategic research tools available today—to build a digitally savvy marketing strategy at the Art of Marketing 2012 Conference.

The San Diego chapter of the American Marketing Association is bringing together speakers from a variety of organizations, “to illuminate, educate, and paint the varied yet blended picture we call marketing.”

“Answering the call for relevant, timely insights and actionable take-aways in a one-day, fun, intensive learning environment, the Art of Marketing 2012 promises to deliver real-world solutions in a lively forum,” conference organizers explain.

For more information about the conference and to register, visit sdama.org/2011/11/05/art-of-marketing-2012.