On Wednesday, May 23, at 1 pm (EDT), Copernicus’ resident consumer packaged goods maven Jeff Maloy will explore the topic of shopping occasions in part 3 of our continuing webcast series on developing and launching transformational shopper marketing strategies and programs.

To register visit copernicusmarketing.com/our-thinking/webcasts.

Retailers and manufacturers want to drive traffic and increase market baskets with their shopper marketing efforts. In order to give their brands an edge vs. the many competitors retailers also carry, manufacturers need to dive deeper into the reasons shoppers have for visiting a bricks-and-mortar or online store.

“The ‘trip mission’ greatly influences the choice of channel, and the types of marketing and promotional tactics that are effective in driving sales,” explains Jeff. “By fully understanding the different types of shopping occasions, shopper marketers can deliver retailer- and channel-specific planning guidance to improve turns.”

Jeff will describe an approach to classifying consumer buying occasions and develop a richly-descriptive typology for the channels and “media” they use.

The largest annual B2B marketing event in the world, the Business Marketing Association’s (BMA) 2012 international conference takes place later this week, featuring some 75 speakers, moderators, and panelists offering perspectives on driving brand growth.

Among the prestigious list of keynote presenters: Copernicus’-own Peter Krieg.

On Friday morning, June 1, Peter and former client Bill Whymark, vice president of customer intelligence at GE Capital, will give a talk on the work Copernicus and GE did together to successfully rejuvenate GE’s fleet services business.

Learn more about the conference on the BMA’s event website and to download a brief on the case Peter will present, click here.

We’re gearing up for the 2012 Shopper Marketing Summit next week, April 16-18, at the Westin O’Hare in Rosemount, Illinois.

As hosts of the Mobile Solutions track in the Madison Room, Copernicus has the honor of introducing four in-depth presentations that delve into different components of this area of growing importance to shopper marketers:

Beyond the Check-in: Using Mobile to Close the Purchase Cycle
Doug Galen, Chief Revenue Officer, Shopkick, Inc.
W. Don Wortley, Digital Marketing Manager, Best Buy

Using Mobile to Engage Customers Along the Path to Purchase and Beyond
Dan Cooke, Director, Digital Shopper Marketing, Kellogg Co.
Jeff Hasen, CMO, Hipcricket

Mobile Shopper Marketing 2015: The Future of Shopper Intelligence Through Smartphones
Corrine Sandler, CEO, Fresh Intelligence Research Corp.

LBS - Location Based Shopper?
Patrick Moorhead, SVP, Group Managing Director - Mobile, DraftFCB

For more information about the Shopper Marketing Summit and to register, visit shoppersummit.com.

Hope to see you there!