The Advertising Research Foundation (ARF) has just announced that Copernicus’ venerable chairman Kevin Clancy is a finalist for the Great Mind Award in Innovation. The “innovation” category recognizes the development of the most innovative research ideas and the contributions they make to the industry.

Established in 2006, the ARF’s Great Mind Awards honor research innovation, rising research stars, outstanding ARF member contributions, lifetime achievement within the industry, and quality in research. Now in its seventh year, the ARF Great Mind Awards continue to recognize notable individuals who have truly made a difference to the advertising research industry.

The Awards will be presented at The Great Mind Awards luncheon on March 28, 2012, during the ARF’s annual Re:think Convention.

Congratulations to Kevin!

The 2012 Copernicus webcast season kicks-off next week on March 13 with an idea-rich presentation from Copernicus’ CEO Peter Krieg on transformational shopper marketing strategy.

Tuesday, March 13, 1 pm (Eastern)

Transformational Shopper Marketing Strategy: 3 Things You Can Do Today To Improve ROI Tomorrow

The first in a 4-part series on the hot topic of shopper marketing, Peter will demonstrate how you can apply profit-driven insights to capitalize on the biggest opportunities to move shoppers towards your brand and drive sales in different channels.

Register now

For those of you in and around Richmond, VA, Kevin Clancy will give a talk at the American Marketing Association luncheon at the University of Richmond on Thursday, March 15.

Thursday, March 15, 11:45 am (Eastern)

Inspiration, Aspiration, and Transformation: Building Extraordinary Marketing Strategies

Kevin will describe tools you can use to build an inspirational, aspirational, transformational marketing strategy infused with digital insights that will change your brand’s trajectory, career path, and perhaps your entire company.

Learn more

Copernicus has signed on as a sponsor of the 2012 Shopper Marketing Summit, April 16-18, at the Westin O’Hare in Rosemount, Illinois.

“The Shopper Marketing Summit is much more than your average conference,” explains the Path to Purchase Institute, the organzation behind the Summit.

“It’s a gathering of industry intelligence; an intimate setting where senior-level executives across the entire ecosystem of shopper marketing-–consumer product marketers, retailers, agency executives and solution providers-–converge over three days to collaborate, learn and share experiences and insights about the ever-evolving path to purchase.”

On Day 2 of the Summit, Copernicus will host the Mobile Solutions track, featuring four in-depth presentations on this increasingly hot topic for shopper marketers:

Beyond the Check-in: Using Mobile to Close the Purchase Cycle
Doug Galen, Chief Revenue Officer, Shopkick, Inc.
W. Don Wortley, Digital Marketing Manager, Best Buy

Using Mobile to Engage Customers Along the Path to Purchase and Beyond
Dan Cooke, Director, Digital Shopper Marketing, Kellogg Co.
Jeff Hasen, CMO, Hipcricket

Mobile Shopper Marketing 2015: The Future of Shopper Intelligence Through Smartphones
Corrine Sandler, CEO, Fresh Intelligence Research Corp.

LBS - Location Based Shopper?
Patrick Moorhead, SVP, Group Managing Director - Mobile, DraftFCB

For more information about the Shopper Marketing Summit and to register, visit shoppersummit.com.