Our experience working to improve marketing performance and profitability spans across B2C and B2B companies, categories, industries, and business models.

Case Studies

GE Capital, Transportation Services When you’re a unit of GE, the expectation is that you WILL lead the market in both sales and profits. GE Capital, Transportation Services, had a ways to go to get there.
Under Armour Its website underperforming relative to industry benchmarks and management goals, Under Armour needed a better targeted and more cohesive web strategy.
Bulova In highly competitive luxury categories, financial success hinges on breaking your brand out of the crowd. Relative to its premium-tier watch competitors, the Bulova brand remained fairly undifferentiated and as a result sales stayed flat.
Tuna Council The major brands were on a mission: to change perceptions of tuna and dramatically increase sales with a limited ad budget.