Under Armour
What started as a simple idea to make a better t-shirt, Under Armour today has become one of the hottest brands of performance apparel worn around the world by atheletes at all levels.
Having worked its way to the to the top of the industry pack, Under Armour remained ever-vigilant about growing sales through all of its distribution channels, including it’s ecommerce website. When reports indicated its website underperformed relative to industry benchmarks and management goals, management wanted to know why and, more importantly, what to do about it.
Under Armour called in Copernicus to develop a better targeted and more cohesive strategy to drive sales at it’s website.
Insight
In-depth marketing strategy work identified key segments and extensively profiled digital behaviors.
Strategy
Under Amour redesigned its website and focused its search marketing efforts based on the digital profiles of target customers.
Growth
Website sales are up +53% compared to the same period last year.