Marketing Performance Evaluation
We bring together tracking surveys, sales and spending data, and a unique “hierarchy of effects” model to give you what every good marketing performance evaluation system should: an understanding of how sales occurred and can be improved.
As marketers experiment with new kinds of programs and channels, on-going marketing performance evaluation has become a management imperative. Marketing success, however, comes not only from determining ROI, but also getting a clear understanding of what to do to achieve exceptional levels of performance.
The more quickly you can pinpoint issues and mobilize resources to address them, the bigger the marketplace impact and competitive advantage. Recognizing that accuracy of response and time are of the essence, we provide performance evaluation services that facilitate your efforts to:
- Determine if a new campaign or product has broken through
- Find the weak spots in a marketing campaign
- Understand the different components of brand equity and the contribution each makes to changing market share over time
- Identify the real drivers of customer loyalty
- Optimize marketing resources
The end result of a performance evaluation is an indication not only of how you are doing, but also explicit direction on what you need to do to build stronger campaigns and programs.
Marketing Performance Evaluation–
Our Tools and Solutions
- Campaign Evaluation
- ROI Evaluation
- Marketing Funnel Analysis
- Social Listening
- Brand Equity Measurement
- Customer Loyalty Assessment
Innovation Copernicus has developed a proprietary seven-factor model of brand equity to provide an overall assessment and an early warning system for making improvements in market share.