Marketing Planning

Marketing planning has become increasingly tricky in a “multi-channel” world. Developing a go-to-market strategy that most effectively and efficiently impacts your target when there are myriad ways to communicate with them–if they let you–requires a more rigorous process.

We designed our marketing planning services to scientifically translate the strategy for “going after” a target into powerful tactical decisions. Our marketing management expertise, best practices automation tools, and the latest developments in modeling technology give you the power to:

• Comprehensively map your—and your competitors’–marketing process using multiple sources of information
• Model the relationship between all the factors in the process and forecast performance
• Experiment with alternative spending plans
• Identify targets in media panels, as well as internal and syndicated databases
• Prioritize tactical efforts in terms of your key ROI criteria

Whether you have a new product or service or an established one, the end result of a marketing planning engagement is a recommendation for a plan–one based on meticulous knowledge of the relationship between inputs and desired outputs–that will achieve your sales and profit objectives.

Marketing Planning–Our Tools and Solutions

• Marketing plan development
• The Copernican Discovery^TM STM and sales forecasting model
• Digital and mobile strategy
• Shopper journey
• Path-to-purchase/touch point strategy
• Brand advocate activation

Innovation We offer a validated simulated test marketing technology, The Copernicus Discovery^TM, that takes more elements of the marketing mix into account than any other modeling system in the world. The technology marries sophisticated marketing mix modeling with simulation technology and has helped many of America’s most successful marketers through the marketing planning process.