Solutions for DTC Advertising

SMART Medicine for Improving the Return on DTC Advertising Campaigns

If you're looking to improve the return on your DTC advertising efforts —and FAST—the Copernicus SMART Solution may be the right prescription for you.

• Do you need a patient segmentation to develop DTC strategy?
• Is your patient segmentation is several years old?
• Are you changing your creative or DTC advertising message strategy?
• Do you have ads, but don't know where to put them?
• Are you not seeing the ROI numbers you expect and need to keep management happy?
• Is your DTC advertising budget under attack? Do you need to do MORE with LESS?

A "right-sized" version of a major strategy study, SMART delivers powerful marketing strategy guidance at an "easy to swallow" price and timing. Before investing another dollar in media, DTC marketers seeking urgent care for their tactical advertising programs should consider a course of treatment with the SMART solution.

Learn more about the leading-edge tools that can remedy even the most serious ROI pains:

• Profit-Directed Targeting offers direction on which patients hold the greatest potential value to a brand.
• The Discovery™ DTC Forecasting model calculates the optimal media budget
• Copernicus Media Tools identifies more efficient media plans aimed at the high value targets

We have deep experience in the pharmaceutical industry and will work closely with you to understand the most immediate decisions you need to make in order to launch high-return DTC advertising campaigns.

Ready to talk?

Chuck Sakany
Senior Vice President
(772) 234-6604
chuck.sakany@copernicusmarketing.com

Eric Paquette
Senior Vice President
(781) 392-2527
eric.paquette@copernicusmarketing.com