The Marketing Performance Bell Curve
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How effective is your marketing
program? Our research over the past decade has identified elements of
bad to exceptional marketing, as depicted in the Copernicus Marketing
Performance Bell Curve™. The Marketing Performance Bell Curve™
is one of the many Copernican intellectual
properties that differentiate our work.
The evidence suggests that most
marketing programs do not yield an acceptable return-on-investment. In
fact, an astounding 84 percent of today's marketing programs are unprofitable.
Source: Copernicus 2005 Copernicus Marketing Consulting offers services to develop, test, implement, and monitor marketing programs which fall in The Zone of Exceptional Marketing. For more information about our consumer marketing consulting services, click here. Or for more information about our business to business marketing consulting services, click here. |