Five Habits of Highly-Effective Marketers

Looking for ideas for increasing marketing effectiveness?

Here are five good habits that you can follow to ensure you will see a higher-than-average return on marketing investments:

  1. Challenge conventional approaches to market segmentation and targeting.
    Recognize that no one—NO ONE—can possibly know a priori the best way to segment the market or which target will be most profitable.
    To download more about this habit, click here.

  2. Take a position—make your brand stand for something.
    Without a strong positioning, your brand will falter. To download more about this habit, click here.

  3. Select the most profitable product, not the most appealing.
    These days you can't afford to fly by instinct and gut feel to pick the most profitable product or service from among all the possible design combinations. To download more about this habit, click here.

  4. Connect inputs to outputs in marketing plans and pay attention to how you implement them.
    Divine intervention and good luck aren't reliable ways to develop and execute a high-performance marketing plan. To download more about this habit, click here.

  5. Build a great brand while your competitors commoditize.
    Recognize that a brand's equity is comprised of different components, which can and should be measured and evaluated separately. To download more about this habit, click here.

 

Questions? Contact Ami Bowen at (617) 449-4179 or ami.bowen@copernicusmarketing.com with questions about what you've read here or our services.


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