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Looking for ideas for increasing marketing effectiveness?
Here are five good habits that you can follow to ensure you will see a higher-than-average return on marketing investments:
- Challenge conventional approaches to
market segmentation and targeting.
Recognize that no one—NO ONE—can possibly know a
priori the best way to segment the market or which target will be
most profitable. To
download more about this habit, click here.
- Take a position—make
your brand stand for something.
Without a strong positioning, your brand
will falter. To
download more about this habit, click here.
- Select the most profitable product,
not the most appealing.
These days you can't afford to fly by instinct and
gut feel to pick the most profitable product or service from among
all the possible design combinations. To download more about this habit,
click here.
- Connect inputs to outputs in marketing
plans and pay attention to how you implement them.
Divine intervention and good luck aren't reliable ways to develop
and execute a high-performance marketing plan. To download more about this habit, click
here.
- Build a great brand while your competitors
commoditize.
Recognize that a brand's equity is comprised
of different components, which can and should be measured and evaluated separately.
To download more about this habit, click
here.
Questions? Contact Ami Bowen at (617) 449-4179 or ami.bowen@copernicusmarketing.com with questions about what you've read here or our services.
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