At the core of our organization is the belief that marketing—not finance or operations or IT—is the center of the business solar system. It is the engine that drives business growth.
The Copernican Difference
“I am thrilled with the work Copernicus did for Kraft Foods!”
—Marla Grossberg
Sr. Category Insights Manager
Profit-focused outcomes
Everything we do is geared towards helping marketers make decisions that will yield the highest ROI.
Frontline experience
Thanks to more than 35+ years working for companies around the globe, we offer all kinds of advice that is practical as well as “expert.”
Business-building ideas
We don’t just test your ideas, we bring ideas to you…and have the ability to test/optimize them.
State-of-the-science tools
We develop and apply new research techniques and modeling tools to deliver the best insights and marketing direction.
Senior management involvement
Our senior management is engaged in all aspects of your project—from start to finish—day-to-day.
Digitally-savvy thinking
We are part of the Aegis Media Group, along with digital strategists iProspect, Isobar, and Carat. Our sister firms make sure we stay on the forefront of all things digital, social, and mobile.
Why Us?
Our People
Our staff includes marketing consultants, marketing researchers, statisticians, sociologists, and psychologists, former advertising execs, brand managers, and academics, who want you to feel comfortable and confident in the work we do for you.
Our Work
We want to have a transformational effect on your business. We have completed more than 350 strategy studies, many of which produced growth of 20% or more.
Our Thought-Leadership
We regularly share new thinking through speeches, articles in marketing and business publications, our blog, and as one of an exclusive set of content providers to the American Marketing Association’s website, Marketingpower.com.
The Story Behind the Name
We take our name from the 16th century scientist Nicolaus Copernicus who changed the world when he proved the Sun, not the Earth, is the center of our Solar System. He determined that that the Sun is the essential star around which all other planets revolve.
He sparked a revolution that paved the way for a major shift in our understanding of the universe by using scientific methods—arcane mathematical analysis of 1000 years of astronomical data—that it is estimated only about 14 people on the entire continent of Europe understood at the time.
When we opened our doors a few hundred years later, we took our revolutionary zeal from our namesake and made it our mission to change the way companies think about and practice marketing. And when we say marketing, we mean solving people’s problems with products and services at a profit.