Our books offer revolutionary ideas for transforming the way you think about and practice marketing.
Written by Kevin Clancy and co-authors including Peter Krieg, our seven books have received positive reviews from marketing and business executives, made it into a select group of finalists for the American Marketing Association’s prestigious Berry Book Prize, and been translated into nine languages.
Our Marketing Books
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Your Gut Is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits John Wiley and Sons, 2007
Your Gut Is Still Not Smarter Than Your Head is full of ideas for infusing research into marketing decision-making to improve ROI. Readers will enjoy the real-world cases and anecdotes used to illustrate how to carefully balance judgement, creativity, and rigorous research when making critical strategic choices about a market target, positioning, product/service offering, media, and advertising.
To buy the book, visit amazon.com.
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Market New Products Successfully Using Simulated Test Marketing Technology Lexington Books, 2006
Market New Products Successfully is the definitive guidebook for using STM, a technology that can help companies dramatically improve the financial outcome of the innovation process. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan.
To buy the book, visit amazon.com.
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Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense The Free Press, 2000
Selected by the AMA as one of the top five marketing books in 2002 and 2003, Counterintuitive Marketing demonstrates how marketing decisions made intuitively, instinctively, and quickly more often than not produce disastrous results. Giving equal treatment to the key elements of marketing strategy, planning, and implementation the book offers counterintuitive ideas for building and introducing blockbuster marketing programs.
To buy the book, visit amazon.com.
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Uncover the Hidden Power of Television Programming...and Get the Most from Your Advertising Budget Sage Publications, 1999
Long before the “engagement” discussion became de rigueur in media planning, Uncover the Hidden Power of Television Programming demonstrated the more involved viewers are in the television program, the greater the impact of the advertising. As television audiences continue to fragment and commercial costs rise, the book’s message grows even more important to television advertisers.
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Simulated Test Marketing: Technology For Launching Successful New Products Lexington Books, 1994
Simulated Test Marketing contains everything an intelligent marketer must know about using this powerful modeling tool. Using STM, companies can reduce the likelihood of new product failure by forecasting a new product’s future quickly, accurately, and inexpensively—and learn how to optimize the marketing mix to improve performance.
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Marketing Myths That Are Killing Business McGraw-Hill, 1993
A Fortune bestseller, Marketing Myths still sits on the CEO’s desk in some of America’s largest and most prestigious companies. Heralded by academics and businesspeople as humorous and concise, the book overturns nearly 200 marketing myths that weaken the performance and profitability of American businesses.
To buy the book, visit amazon.com.
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The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace Harper Collins, 1991
A business book classic, The Marketing Revolution uses unconventional insights and counterintuitive reasoning to illustrate just how off-course most businesses are in their marketing campaigns. Each chapter offers concrete advice on developing and improving every facet of a marketing strategy.