Alberto Cerqueira-Lima

President of Copernicus Brazil

Named Brazil’s “Most Prominent Marketing Research Professional” in 2010, Alberto Cerqueira-Lima brings more than 30 years of marketing experience to client engagements.

He is president of Copernicus Brazil and has helped clients translate research into action and improved performance for over a decade. Known affectionately as “Cerqueira” around the halls of Copernicus and client companies alike, he has been an instrumental member of our executive team, pushing our thinking and international expansion efforts.

For 20 years, Cerqueira worked at Companhia Cervejaria Brahma, at the time, one of the two top brewers in Brazil. He rose through the ranks to the position of marketing director when he met the principals of Copernicus during a consulting engagement the firm did for Brahma. He was so impressed with the work the firm did and convinced of the potential to help other firms with serious marketing issues, he approached Copernicus about opening an office in his home city of São Paulo.

Since 1999, he has pursued new business in a variety of industries and opened a branch office in Rio de Janeiro as client relationships have grown in that area of the country. The Brazil office has done work for international clients including Coca-Cola, MasterCard, Microsoft, and Toyota, as well as for some of the biggest firms in Brazil including Brasif, Oi, Sadia, and Tam.

He regularly gives speeches at major conferences in Brazil and contributes articles to business and marketing publications.