Eric Paquette

Senior Vice President

Eric Paquette has nearly two decades of experience working with marketers to make informed decisions about their strategies and programs. His forté is bridging the gap between research and marketing for clients—translating insights into marketing strategies that drive business growth.

Eric is senior vice president at Copernicus and has led the firm’s charge to adapt tools and solutions to all the changes in marketing communications brought on by the digital revolution.

While Eric works in a variety of industries, he has become an expert in the pharmaceutical industry thanks to extensive work with prescription and OTC pharmaceutical industry leaders including Abbot, Boehringer Ingelheim, Pfizer, Tap and Wyeth. He has contributed thoughts and perspectives on marketing strategy for DTC and OTC pharmaceutical marketers to several published articles in industry press.

Outside the pharmaceutical industry, Eric has directed major new product marketing, pricing, and other strategy engagements for a variety of consumer and B2B, for-profit and not-for-profit firms including Under Armour, the Tuna Council, and Dunkin’ Donuts.

He has given talks on new product marketing research approaches, market segmentation, positioning, and industry-specific issues to a variety of companies and organizations. You can watch his most recent webcast, “Finding and Activating Brand Advocates,” on-demand.