Jeff Maloy

Senior Vice President

With a deep background in brand management, Jeff Maloy uses his in-line experience and previous P&L responsibility to help clients develop and execute marketing strategies that grow the bottom-line.

Jeff is currently a senior vice president at Copernicus, and he leads marketing strategy engagements for B2C and B2B clients, with a heavy emphasis on branding.

A veteran of consumer packaged goods, Jeff’s career achievements include a rotation as the director of marketing on the Aunt Jemima brand, where he delivered top-line and bottom-line results via advertising, new product launches, pricing initiatives, and productivity improvements.

Jeff also has worked for the Eight O’Clock Coffee Company, growing its brand by expanding distribution to new markets and channels, launching several new products, and developing a new advertising campaign. He began his brand management career at Kraft Foods, managing iconic brands such as Jell-O, Cool Whip, Baker’s Chocolate, and Breyer’s.

At Copernicus, Jeff leads market segmentation, brand strategy, and other marketing strategy assignments for a variety of B2C and B2B clients, including for-profit and not-for-profit firms. Past and present clients include Procter and Gamble, Nestle, The Hershey Company, Kraft Foods, Bulova, Lubrizol, and the Society for Human Resource Management.

He has given lectures on market segmentation, new product development, and brand strategy development and execution at professional conferences and corporate seminars. You can watch his most recent webcast, “Branding 2.0,” on-demand.