Kevin Clancy, Ph.D.

Chairman

"A **transformational strategy** is one so strong, so powerful, that it changes brand trajectories, career paths, sometimes entire companies and even industries.”

For over three decades, Kevin Clancy has worked with some of the best known and most loved consumer and B2B brands around the world to launch transformational marketing strategies.

Kevin co-founded Copernicus with his business partner Peter Krieg in 1993 with a singular mission: to change the way companies think about and practice marketing.

Under Kevin’s leadership, the firm has taken marketing and advertising research into the board room. His work to push the envelope of marketing research recently earned him an induction into the Market Research Council’s prestigious Marketing Research Hall of Fame.

He has published numerous articles read by business practitioners and academics on advertising, marketing, and social science research, as well as co-authored seven business books that sit on the desks of CEOs and CMOs.

Notably, the American Marketing Association Foundation selected Kevin’s book, Counterintuitive Marketing as a finalist for the Berry-Book Prize two years running. His most recent book, Your Gut Is Still Not Smarter Than Your Head, also made the 800CEOREADS business best-seller list.

Kevin is involved in numerous professional organizations, including the American Marketing Association, the Advertising Research Foundation and the Market Research Council. He frequently speaks at professional conferences and gives webcasts such as “Digital Insights the Drive Strategy.”