Copernicus - Marketing Consulting and Research

Peter Krieg

President and CEO

"There are literally hundreds of ways marketers can grow their brands. The big question is which one is the right one."

Recognized as one of America’s leading marketing consultants, Peter Krieg has 30+ years experience working with Fortune 500 and other leading brands to grow their brand equity and profit line.

Peter is the co-founder, president, and CEO of Copernicus and is responsible for many of the firm’s largest accounts. He has spearheaded the company’s global expansion, particularly in Mexico, South America, and in the Middle East, and is an expert in managing international marketing strategy work.

He has led many of the innovation efforts at Copernicus, including developing the Brand Beacon to give marketers a clear, codified process for directing a brand strategy towards consistently and clearly communicating a distinct positioning. His industry expertise includes retail, travel & hospitality, adult beverages, and B2B products and services.

Peter is the co-author of three books with Kevin Clancy. The American Marketing Association Foundation named his book, Counterintuitive Marketing, one of the top five books in marketing in the past three years and has been translated into 5 languages. His most recent book, Your Gut Is Still Not Smarter Than Your Head, made the 800CEOREADS business best-seller list.

He continues to publish articles with Kevin and gives speeches at marketing, industry, and client events. You can watch his most recent webcast, “Transformational Shopper Marketing Strategy,” on-demand.